FREE eBook on Smart Personal Branding with LinkedIn - Executive Career Brandâ„¢

FREE eBook on Smart Personal Branding with 8 Reasons Is a Job Search Must In 2009  I wrote a little ebook for Job-Hunt.org on using for personal branding and executive job search. I did a minor update in 2010. Not too much had changed. With s newest 2017 User Interface, I needed to do a major revamp of the ebook. The new title is “Smart Personal Branding with â€" How to Use to Build Your Personal Brand and Land a New Job Faster!” As always, the ebook is FREE and youll also receive my popular weekly newsletter. Just click on this link, sign up and youll get the ebook. 8 Reasons Is a Job Search Must 1. Your branded profile helps position your promise of value to your target employers, advance your thought leadership, and expand your brand community. 2. Recruiters have embraced as their #1 tool for referrals, candidate research and sourcing, and for publishing job openings. That makes one of the best places to be found online by recruiters and hiring decision makers. 3. constantly adds new features and tools to help you advance your job search and career. 4. Networking to uncover leads and stay top-of mind with people who can help you are the best ways to land your next great gig. is the most important place for professional social networking. 5. Many of the people competing for the jobs you want, with the employers you’re targeting, are using to be found and network their way into these jobs. Just to keep pace with them, you need to do the same. 6. Having a strong, fully fleshed out, keyword-rich profile boosts high-quality search results for “your name”. When hiring professionals do a Google search on “your name” to assess you (a standard practice), your profile will likely show up within the first 3 search results. 7. Having a strong profile indicates that you’re social media savvy and up-to-date with the new world of work. NOT having a strong profile can actually be detrimental to your job search. 8. Your profile provides critical “social proof” corroborating the claims you’ve made about yourself on paper (resume, biography, cover letters, etc.). Which Sections to  Use In the ebook, Ive included each of the profile sections available to you â€" from the top of your profile down to the bottom â€" and tips on how to best make use of each one: Professional headline Headshot Public Profile URL Contact information Summary Articles Activity Experience Education Skills Endorsements Recommendations Groups You should fully populate ANY and ALL sections that apply to you. Packed full of juicy tidbits, my updated ebook will help you understand: How to write and strategically position the right kind of content for your profile. Youll start by defining your personal brand, and then write compelling content that will resonate with your target employers. How to build out and brand your profile using the various sections. Why keywords are so important and how to incorporate them into your profile. And, once you complete your profile â€" fully populating all applicable profile sections with keyword-rich and brand-reinforcing content . . . My ebook will also help you: Understand why Groups are important, and how to choose the right ones and use them wisely. Position the content to your best advantage above the fold, or high on the web page, where humans and search engines pay the most attention. Leverage Search Engine Optimization (SEO) to boost the number of profile views you see. The more views you get, the more potential leads you may receive. Use to research your industry and target employers. When you know how you can help them with their current pressing needs, youll have a better handle on how to present yourself in your profile content to attract them. Keep your job search undercover, as you use . Although theres no guarantee that you can keep your search entirely under wraps, there are ways you can minimize that risk. Just  one helpful tip from the ebook regarding how many connections you should have: “Opinions differ on whether it’s more important to amass a lot of connections or concentrate  on building fewer high quality connections. That’s up to you, but be aware that the more connections you have, the wider you’ve cast your net for opportunities. And note that having at  least 500 connections will boost your ranking in search, making you more findable.” It wont take you very long to read this ebook, but youll find yourself going back to it again and again, as you navigate your job search . . . and beyond, as you use for career management and ongoing networking. You may also be interested in my 2 other personal branding and executive job search guides. I updated both of these ebooks this year, too: 23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land . . . A practical guide to executive branding, marketing your ROI and navigating the new world of job search 20 Little-Known, Insider Tips to Accelerate Your Executive Job Search. More About and Executive Job Search Essential Checklist to Optimize For Executive Job Search 5 Nifty Hacks That Make Executive Job Search Easier How To Exploit the New for Best SEO Hashtags: A New Personal Brand-Building Tactic How to Network Into the Goldmine of Hidden Executive Jobs Executive Job Search and Personal Branding Help Need help with personal branding, your profile, resume and biography, and getting your executive job search on track . . .  to  land  a great-fit new gig? Take a look at the  services I offer, how my process works and what differentiates my value-offer . . . then  get in touch with me  and well get the ball rolling. 00 0